creAting a platfOrm for people tO perfOrm
our brand
The Leap is growing. With that comes a need to create a brand identity that is both easy to use, flexible across applications and gives us plenty of standout. Our brand assets visually amplify our outward facing proposition.
using the brand parts
We’re proud of our new brand. Each part represents a piece of us. To ensure people always see us in our best light, please adhere to the guides outlined with each brand part and the user agreement.
Too busy to read through the guide, we get it – you’ve got a project to plan. Here’s a few elements below, to get you started.
leAd braNd
Our leaping logo visually amplifies our mission of giving people a platform to take the leap and perform. Available in both static and animated versions.
Our lead font is named ‘TAKE THE LEAP’. Is has been custom made for us and is one of the most identifiable features of our brand identity.
clc badge
The Community-Led Culture badge sits on every piece of communication, acting as a reminder of our proposition.
We’re a platform for the unheard voices across the district. That’s why we’ve chosen black and white as our lead colours. The palette lays the foundation to showcase the projects we support.
Our photography should bring to life our vision of ‘arts and culture for everyone, everywhere’.
Credit, where credit is due. We are going big on ensuring our communications always put a spotlight back on the community talent we promote.
There is no one-size-fits-all approach here. Depending on the audience we’re talking to, we have a mix of approaches. Take your pick!
in sUpport
When we’re not putting a spotlight on Bradford and Keighley’s undiscovered talent, we may want to talk about ourselves – that’s cool, we want some attention too. These illustrations are here to support any piece of communication with a focus on The Leap.
